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For Immediate Release: March 17, 2022

Contact: Kassandra Elejarza, Cambio Texas Political Director

Cell: 956-566-1173

Powered by People Partners with Cambio Texas for Historic Investment in Rio Grande Valley 

RIO GRANDE VALLEY, TX -- Civic engagement organization Cambio Texas just announced a new collaboration with Powered by People, an organization originally founded by Beto O’Rourke to help Texans register, vote, and volunteer. The coalition effort will invest in reaching, engaging, and turning out Rio Grande Valley (RGV) voters. 

"Powered by People is proud to support efforts to increase voter turnout in the Rio Grande Valley at a time of historic voter suppression," said David Wysong, Executive Director of Powered By People. 


Cambio Texas Executive Director Abel Prado will anchor the project after successfully directing winning campaigns for more than 65 candidates in South Texas at the federal, state, county and local levels. 


“The Rio Grande Valley is the gateway to the American Dream,” Prado said. “With the narrative swirling about a Republican takeover of South Texas, this effort is a watershed moment in our fight to invest in the Valley, the people who live here, and our collective future as we do our part to turn out voters throughout the region.” 


The coalition effort is the first of its scale in the RGV, and will seek to invest significant resources to mobilize hundreds of volunteers and canvassers to knock on doors throughout the RGV from March through November. By investing early in local, on-the-ground organizing, this effort looks to be one of the most significant investments in voter outreach ever made in the Rio Grande Valley. 


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